Does your customer know why you do it?

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

In 2009, Simon Sinek released the book, Start with Why: How Great Leaders Inspire Everyone to Take Action -a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change.