New in the Answer Center
Here are some of this month’s new additions to the Answer Center.
Riding the Marketing Cycle: In this highly-rated workshop for consultants and coaches from the One-Page Business Plan Company, C.J. addresses the topic, "where is your selling stuck?" If you don’t know the answer to that question, you may be putting all your effort in the wrong place.
Information is the Present: Connection is the Future How many times already today has someone tried to sell you something? The ads come in by email, postal mail, fax, radio, magazines, newspapers, TV, and your web browser; the salespeople write you, call you, and approach you in the store or showroom. Are you even listening any more?
Do You Know Who Your Clients Are: If you haven’t defined a target market for your business or private practice, you may actually be preventing yourself from getting clients. I often hear professionals and entrepreneurs say they don’t want to "limit" themselves by narrowing their marketing focus to a particular group. But the truth is that having a target market doesn’t limit your marketing; it aims it.