Part of The Lean Minute Collection on YouTube
We need to understand the underlying forces of these relationships and what is critical for this activity. The conversation we must have, the value that must be delivered. Our models need to include the intangibles or informal exchanges that really build relationships.
CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.
Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House