Is Trust in Sales Still Needed?

The Trust Equation

Trustworthiness = (Credibility + Reliability + Intimacy) / Self-Orientation

The above equation was a central part of a discussion with Charles Green, author of a series of books that have long been a favorite of mine.  I own all of them and even have one in both print and audio. Chales GreenThese books seem to be timeless and never more on point than the present.

Charles Book’s:

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