Is Trust in Sales Still Needed?

The Trust Equation

Trustworthiness = (Credibility + Reliability + Intimacy) / Self-Orientation

The above equation was a central part of a discussion with Charles Green, author of a series of books that have long been a favorite of mine.  I own all of them and even have one in both print and audio. Chales GreenThese books seem to be timeless and never more on point than the present.

Charles Book’s:

  Download the MP3

Business901 iTunes Store

Mobile Version

Lean Sales and Marketing: Learn about using CAP-Do

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.