Lean Sales Methods allow us to start adapting and understanding our customer needs during the sales learning cycles. We no longer can think about control and manipulation that occurs in the traditional sales funnel. Our focus has been backwards when we have tried to improve sales from the inside-out. We must learn to focus our improvement efforts from the outside-in.
This is the slide deck that I used for my presentation on Lean Sales Methods. You can watch the 15 minute webinar on You Tube. The link and title: Lean Sales Method: CAP Do.
The Ted Video I reference in the presentation: Lisa Bu: How books can open your mind
Is Cap Do the new Marketing Funnel?
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