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Mapping the Value Stream in Lean Marketing

Posted onJuly 3, 2013November 12, 2017Authorbusiness901

This part of my Lean Sales and Marketing Workshop is going through a significant change. In the upcoming months, you will see my latest thoughts on how I approach this area for Lean Sales and Marketing.  My most current thinking was posted in the blog post; Value Stream Mapping should be left on the Shop Floor.

Please watch this presentation

Lean Sales And Marketing Mapping the Value stream(About 22 minutes long)

You will need a Flash Player

The Complete Lesson is available: Lean Sales and Marketing Map Value Stream

Mapping the Value Stream in Lean Marketing from Business901

 

This week,  I am posting a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series. I am offering the set for a limited time at 50% off.

  1. Lean Marketing House (More Info)
  2. Marketing with PDCA (More Info)
  3. Marketing with A3(More Info)
  4. Lean Engagement Team(More Info

All 4 titles above available for instant download at 50% off (6/30 thru July 7th 2013)

CategoriesLean Six Sigma Category, Marketing with Lean CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, mapping, marketing, Marketing Funnel, Sales Funnel, stream, value

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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