Mapping the Value Stream in Lean Marketing

This part of my Lean Sales and Marketing Workshop is going through a significant change. In the upcoming months, you will see my latest thoughts on how I approach this area for Lean Sales and Marketing. My most current thinking was posted in the blog post; Value Stream Mapping should be left on the Shop Floor.

Please watch this presentation

Lean Sales And Marketing Mapping the Value stream(About 22 minutes long)

You will need a Flash Player

The Complete Lesson is available: Lean Sales and Marketing Map Value Stream

Mapping the Value Stream in Lean Marketing from Business901

This week, I am posting a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series. I am offering the set for a limited time at 50% off.