In this TedXTalk, Dan Ariely discusses Self Control. It could serve as a Marketing 101 course for Human Psychology. In fact, I think I learned more from this video than I did my actual Psychology course.
Before starting, write done next week’s sales and marketing activities. As you listen, jot down any changes you might make in your actions. Don’t consider whether you will do them or not, just write them down.
Will you change any actions next week?
Dan Ariely is a favorite author of mine to include these two books:
The (Honest) Truth About Dishonesty: How We Lie to Everyone—Especially Ourselves
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions