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Explore-Exploitation

Strategy Traps for Businesses

Posted onApril 1, 2016November 12, 2017Authorbusiness901

Knut Haanaes:discusses how strategy traps repeatedly entice well-meaning organizations and people?

All too often, alluring and ambitious plans for the next big thing tease with a sense of promise and growth, but ultimately fail to deliver again and again. Knut Haanaes explores the important balance between two parallel strategies: exploration – vying for what is new – and exploitation – perfecting what is old. He explains the vital importance of balancing these strategies, ensuring that maximum benefit is derived from existing assets and that new ventures and thinking is always part of the overall plan. – From Video Transcription

[arve url=”https://www.youtube.com/embed/qm5lfHwHOf8″/]

What I liked about this video is that it lays additional thought surrounding how I view PDCA as the glue in connecting Explore to Exploit or in my terms EDCA to SDCA.

I view Lean from the lens of PDCA sandwiched in between SDCA and EDCA. SDCA and PDCA prepare you to maximize EDCA or Design. I like to use the term EDCA learned from Graham Hill to designate the Explore aspect of Lean. I view it as more of Design Type thinking content that allows for that collaborative learning cycle with a customer. – From my blog post and another short video explaing this: The Lean Thinking of Business901.

In an image from the video, PDCA would be the green section in the middle. A little larger from my perspective, and from yours?

Explore-Exploitation

 

 

CategoriesMarketing with Lean CategoryTagsABM Marketing, Account Based Marketing, businesses, Funnel of Opportunity, Lean Marketing, Marketing Funnel, Sales Funnel, strategy, traps

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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