thru Adaptive Marketing Practices
This video does an excellent job of explaining Scenario Planning. The most common application of is for futuristic thinking and considering the different scenarios that may play out. In the video, it will comment on how this method is used in lieu of forecasting or maybe even when Predictive analytics, no longer work (Podcast, The Read More …
The Process Communication Model (PCM) was developed by Dr. Taibi Kahler and Judy and Joe Pauley have been teaching and implementing this model for over twenty years. I enjoy the simplicity of PCM and the fact that it has been used over such a wide spectrum. Judy and Joe Pauley have written books demonstrating the Read More …
Joseph Michelli’s books, and doing a podcast with him several years ago, I concluded after reading Joe’s latest book, Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, that it is his best work to date. An excerpt by Dr. Joseph Michelli from the podcast and transcription below: Read More …
Everyone will tell you it is about Content, Stories and Targeting (Relevance) your audience. Well, sure it is, we have been talking about that since before the days of Moses. Just look at what Moses offered: He was born a Hebrew, he was one of them. Evidence to lead: He was practically king of Egypt Read More …
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die was called by Tom Peters, “the most readable big data book I’ve come across, By far, great vignettes and stories.“ Author, ERIC SIEGEL, PhD, is the founder of Predictive Analytics World and Executive Editor of the Predictive Analytics Times. Eric makes the Read More …
My roots are in the process methodologies of Lean, Six Sigma, Theory of Constraints and a little Systems Thinking. I have built a fair share of auto-responders, workflows and 21-day programs. In fact, my first workflows were on a manufacturing floor long before that terminology became part of the inbound marketing lingo. I have found Read More …