thru Adaptive Marketing Practices
It is not the Process, it is the Conversation Joseph Juran observed, “There should be no reason our familiar principles of quality and process engineering would not work in the sales process.” In Management of a Sales Force, a sales process is presented as consisting of eight steps. These are: Prospecting/Initial contact Pre-approach planning the Read More …
Larry Rubrich of WCM Associates LLC has over 35 years of experience in engineering and manufacturing in the automotive, industrial, and consumer product areas. He has held the positions of product engineering, chief product engineer, product manager, customer service manager, area manufacturing manager, continuous improvement manager, and plant manager with fortune 100 corporations. Larry spent Read More …
Joe Pine, lead author of Infinite Possibility: Creating Customer Value on the Digital Frontier, shares his point of view on the convergence of the digital and real worlds and what businesses can do to leverage opportunities found in the Multiverse. Joe Pine had 2 new books out last summer, Infinite Possibility and The Experience Economy, Read More …
Dr. Eric Reidenbach has been a favorite author, mentor and collaborator with me through recent years. We developed the info-program Driving Market Share where we spent a great deal of time discussing his favorite past time, the subject of value. He has given me the honor of posting his latest article. I have taken the Read More …
Use CAPD instead of PDCA in Lean Design A recent tweet on a book review by Steven Parry, referencing an old but actually still relevant book, Fourth Generation Management: The New Business Consciousness brought this back to my attention. I always wondered how many people started with check. In the tweet Steven said, Brian Joiner (close Read More …
Many of us use different planning instruments and schedulers. Kanban being one of the most familiar methods to readers of this blog. In the last several months, I have written about the Last Planner® (Last Planner is a registered trademark of Lean Construction Institute (LCI)) and have had several podcast on the subject most notably Read More …