Managing Customer Value
Making The Disney Way: Your Way Bill Capodagli has nearly three decades of management consulting and corporate research expertise. Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company, now in its 3rd edition. The first edition was cited by Fortune magazine as “so useful you Read More …
In this short video, put on by the Ashridge Business School the instructor gives a very good introduction to relationship mapping process. Relationship Mapping is a simple tool that you can make as simple or as complicated as you would like. I have never quite figured how to use this process as my CRM, though I have Read More …
How Good is Your Digital Footprint? Kristin Zhivago is president and co-founder of Cloud Potential LLC. They offer best-practice analysis and improvement of a company’s digital impact, mostly working with companies that have historically done well in their space but are now being surpassed – even blindsided – by those who operate at cloud speed and use Read More …
Do: Create Plan to become the Best Show & Monitor Carefully Managed Creativity, The Disney Way There have always been two basic schools of thought on business creativity. The first insists that researchers and other in-house innovators be given the loosest rein possible, allowing new ideas and projects to develop on their own momentum with Read More …
Dare: What would Walt have Done? “What would Walt have done?” became the most frequently heard question at company headquarters. Some employees said they felt that they were working for a dead man. Net income dropped 18 percent in 1982 and slid another 7 percent the following year. The Walt Disney Company, an American Institution, Read More …
A dream is a wish your heart makes. -Jiminy Cricket It is no easy matter to convey a dream. Dreams are, by nature, deeply personal experiences. But true to his imaginative genius, Walt Disney was able to transform his dreams into stories that effectively articulated his vision to others. More importantly, the stories served to Read More …