thru Adaptive Marketing Practices
Today cooperation is replacing competition in more and more work situations. We are even seeing a rise in co-creating products with customers. Yet few of us have any training in cooperative thinking or group problem solving. Our typical introduction to teamwork is being picked to be part of a team. In Agile software development the Read More …
Start Small, Iterate a lot, Scale – that’s the advice from Peter Sims, the author of the new book Little Bets: How Breakthrough Ideas Emerge from Small Discoveries. When reading the book, you can’t help but think about Eric Ries of The Lean Startup fame. Eric characterizes his Little Bets with the description of the Read More …
This book had an impact on me this week and needless to say, I recommend it. In my first reading, it was not the main message of the book that sparked my interest. It was the parallel path it runs with PDCA and the importance of sampling or pilot programs that so many of us Read More …
When I start talking about speeding up the sales cycle the initial reaction is that the sales cycle is controlled by the customer and there is just not much we can do about that. I usually counter with, most companies understand that there is an average sales cycle time and if we just agree that Read More …
The fundamental goals of your sales cycle should be one of discovery, learning and adaptability with a shared responsibility for a successful outcome. That implies that it is all about engaging both organizations into effective problem solving and learning. In applying this, think of the sales cycle in terms of a series of iterative loops Read More …
Webinar Registration Free Webinar…Lean Sales & Marketing: Title: Lean Sales & Marketing: The Final Frontier for the Lean Enterprise? Date: Friday, May 6, 2011 Time: 2:00 PM – 2:30 PM EDT Cost: No fee. https://www1.gotomeeting.com/register/536606993 Why is Lean Sales & Marketing the Final Frontier for the Lean Enterprise? Marketing activities such as developing promotion programs, branding, Read More …