Tag: branding

Serious Branding

Do You Take Your Brand Serious Enough?

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In your brand’s most powerful moment, does it have a sense of awe about that it is the only choice and all other things are completely ignored? This seldom happens without some sense of extremism that has been refined over time and is well-defined even at a distance. If we do that, our brand will Read More …

Brand the Change

Brand the Change – Video Podcast

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[arve url=”https://youtu.be/T0j8ACmli1I” /] The first edition of the toolkit was made possible by 271 backers on Kickstarter in 2015 and from crowdfunded, self-publishing success to bookstores across the world: Brand the Change is now published by BIS publishers. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organizations and people as diverse as Read More …

Brand the Change

Always at the Forefront of Your Marketing: Branding

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The first edition of the toolkit was made possible by 271 backers on Kickstarter in 2015 and from crowdfunded, self-publishing success to book stores across the world: Brand the Change is now published by BIS publishers. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organizations and people as diverse as Read More …

Has Your Branding Changed?

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Laura Busche ‘s book is based on the Lean StartupTM  principles and is titled; Lean Branding (Lean (O’Reilly)). It is part of the Lean Startup series of books by O’Reilly. I found her perception of marketing very aligned with mine and at the very start of the podcast asked her to differentiate her way of Read More …