Managing Customer Value
If there’s positive buzz AND we offer hope AND an enabling environment AND a sticky solution AND expanded comfort zones AND the right inviter This is the shorthand version of a change effort that Les Robinson depicts in the book, Changeology: How to Enable Groups, Communities, and Societies to Do Things They’ve Never Done Before. In the Read More …
For quite a few years, I have used this outline to organize marketing campaigns, create web pages or so-called squeeze pages and many other marketing efforts. I first ran across this outline in the book, The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market by Jahn Zagula and Richard Read More …
Campaign Marketing was discussed in the Business901 podcasts, What Political Campaigns can teach business, part 1 of 2 and part 2 of 2. Part one was more of a strategic view and part 2 more tactical. This is a transcription of both of the the podcasts. I find political campaign marketing very relevant to typical Read More …
At the end of the interview for my upcoming podcast with Derek Pillie, a fifteen veteran of the political campaign trail, we went over a few additional thoughts. Related Information: Political Campaigning – Strategy Update What political campaigns can teach business Lean Six Sigma for Government
Here is a preview to a new global marketing campaign from Xerox Corporation (NYSE: XRX) – the most ambitious and innovative the company has ever created – explores how Xerox helps iconic brands with business process and document management, freeing them to focus on what matters most – their real business. Xerox’s Chief Marketing Officer Read More …
I like these guys and their webinars are great! Invitation to HubSpot Marketing Webinar 12-1PM EST (GMT -5) Register Now With more and more consumers turning to search engines as their first stop on the purchasing path, companies that make the first page of organic search results are those that win business, even in a Read More …