thru Adaptive Marketing Practices
This is part of my blog series on using the principles of Demand Drive MRP and its five primary components. This particular blog focuses around Buffer Profiles and Level Determination or in the marketing sense, profiling the customer by your knowledge gaps. Once the strategically replenished positions are determined, the target levels of those buffers Read More …
There has been a fair amount written about designing a customer experience and more specifically how the interpretation of theater can help. The most ready reference on the subject is Interactive Services Marketing by Ray Fisk, Steve Grove and Joby John. Service theater is based on the metaphor of services as theater, which they have Read More …
I had the pleasure of doing a guest blog post on Tim McMahon’s Lean Journey blog and it was titled, Lean Sales and Marketing – Not without a new Toolset!. As the name indicates is discusses how you should look at applying Lean in Sales and Marketing with a little different set of tools, a Read More …
How are you at managing your Products Lifecycles? Are they being managed from Conception to Disposal or in a Green world, Recycled. I find this quite often an area that can develop rapid growth and additional streams of income very quickly. The organizations that are doing well in this economy are a result of taking Read More …
These questions may get answered for you when you listen to this podcast. Do you think Lean can be applied to Sales and Marketing? Do you think Sales and Marketing departments resist becoming Lean? How important is Lean to Sales and Marketing? Or, how important is Sales and Marketing to Lean? Download/Listen to Podcast MP3 Read More …
From the McGraw-Hill Press Release: Social Media. Brand Collaboration. Content aggregation. Microblogging. User-generated content. And the list goes on… It’s been said that business is in the midst of the customer-centric marketing revolution—a trend which points toward business treating brands less like “property” and more like an extension of an organization’s values. The upshot is Read More …