Managing Customer Value
Next week’s Business901 podcast guest is Ken Rolfes of KDR Associates. Ken has spent more than 30 years in public and private companies that design, manufacture, and market technically based products for the medical device, industrial product and computer industries. He has extensive Lean enterprise experience in general management, new product development, cost management systems, Read More …
This week was a milestone for the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion by John Hagel, John Seely Brown and Lang Davison. It was released as a paperback. I want to take a moment and congratulate the authors and pass on a recommendation for the Read More …
Prototyping is a way to introduce our products or services in a very disarming way. It is a way of saying, “I respect your opinion.” Creating that empathetic connection with others can have a profound impact on your company. We all prefer to buy products from people that we perceive to be experts in their Read More …
This is part of my blog series on using the principles of Demand Drive MRP and its five primary components. This particular blog focuses around Strategic Inventory Positioning or in the marketing sense, positioning your organization to learn from your customers. In DDMRP, Strategic Inventory Positioning The first question of effective inventory management is not Read More …
Only the customer can determine value. Your product or service has zero value in it. You cannot build value or even create it through clever marketing. Value is only created when a customer puts it into use. This is Service Dominant Logic Thinking (Vargo and Lusch (2006). If you take this approach and view your Read More …
I think this is an interesting framework that is worth exploring this year. This decision model closely resembles where I think sales and marketing is headed. Our efforts will not be based on the traditional metrics as we know them now but how our stories, our content is being interpreted by our customers. For example, Read More …