thru Adaptive Marketing Practices
Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products, discussed his 4-step process for Building Habit Forming Products (podcast and transcription link): The model is called the hook model and the four steps are a trigger, an action, a reward – and, often times, it’s a variable reward – and an investment. So by cycling users Read More …
Scenario Thinking is an art form, methodology, or discipline that I believe is as important to master as any tool that we have in our toolbox. When we are looking at different alternatives to the future, we use scenarios to paint that picture. I addressed that question with George Wright, the co-author of Scenario Thinking: Read More …
An excerpt from the book, CAP-Do: We now live in a world of excess supply and Leaders get hired to grow revenue. For the past 20 years, Lean has been sold from a perspective that faster, better, cheaper wins in the marketplace. It puts a high degree of value product/goods dominant logic (GD-Logic) thinking. Lean Read More …
I introduced the SALES PDCA framework in the book, Marketing with PDCA. It is nothing more than a standard PDCA cycle except the SALES part of the framework is where the team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA stage, the team is empowered to make Read More …
Ellen Domb is a TRIZ expert, co-author of the book, Simplified TRIZ: New Problem Solving Applications for Engineers and Manufacturing Professionals, Second Edition, and founder of the PQR Group, a TRIZ training & consulting. PDF and Transcription of Podcast Related Podcast: Can You Use Inventive Problem Solving Transcription excerpt: Joe: In today’s world, we talk Read More …
TRIZ is an acronym. T-R-I-Z. It’s a Russian Acronym for theory of inventive problem solving. And don’t worry about the word “theory” because, in fact, TRIZ is a whole bunch of very practical methods for creative problem solving – Ellen Domb Is TRIZ something you can use? Find out in this podcast. Ellen Domb is Read More …