thru Adaptive Marketing Practices
(ASQ) Lean Enterprise Division will host the webinar Lean Service Design: Closing the Gaps between Perception and Reality on Tuesday, January 8, 2013 12:00 PM – 1:00 PM CST. 80% of Companies believe they deliver a Superior Service, only 8% of their Customers agree Lean Service Design changes the way you think about business. No Read More …
It seems like an opportune time. They are getting squeezed from a lot of directions. And just like the auto industry, they are one of the most visible industries that we point towards to lead us out of the recession. Lean may not be the savior but from the description Scott Sedam, President of TrueNorth Read More …
More than a Design Tool When we think of Lean 3P are minds drift automatically to Lean Design and Lean Product Development. That is the purpose of it; Production, Preparation, Process. As a result, we deliver not only a better product/service to the customer but also to our own internal organization. However, unbeknownst to me, Read More …
My original gateway to Lean came from the systems thinking perspective developed by Peter Senge in The Fifth Discipline: The Art & Practice of The Learning Organization and Kaplan and Norton’s, The Balanced Scorecard: Translating Strategy into Action. In between Lean and Systems Thinking, I spent some time with Six Sigma because Jack Welch and Read More …
Lean Sales and Marketing is just not another extension of Lean into another area of business. if you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and Read More …
We may not be that far away from sitting next to a customer and "sketching" a 3D interactive prototype as we discuss his needs. The heck with the tablets back to pen and paper -sort of! Electronics aren’t just for experts and engineers. Kids and amateurs should be able to play, too, which is Read More …