thru Adaptive Marketing Practices
“In 6,000 years of storytelling, people have gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls.” (Joe Sabia) iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from Read More …
If a factory never puts out the same thing twice it’s actually really a service, isn’t it? When I say, "Everything’s a service," or when I start talking about Service Dominant Logic. What I mean is starting about 1940 the percentage of the economy that’s based on services as opposed to manufacturing has increased to Read More …
“You don’t have to be a customer to be important. But, from a systemic point of view, each is a supplier, not a customer. The systems do not exist to serve their needs. Their role is to help systems serve the needs of the customers. When suppliers start seeing themselves as customers, the needs of Read More …
Sales and Marketing have never been against systemizing the process. They have been against being systemized by the process. Recently, I have been re-visiting the work of Dr. Edward Deming and a few of the people that he worked directly with such as Peter Scholtes and Brian Joiner. I am amazed at the clearness of Read More …
In a recent Business901 podcast, Use the Lean 3P Process to drive Effective Change, I discussed with co-author of the book, Dan McDonnell, how to use Lean 3P within the organization not only for Lean Product Development but also for any type of change program. About the book, Unleashing the Power of 3P: The Key Read More …
Structure eats Culture for Breakfast! “I make all our managers read The Lean Startup,” says a Wall Street Journal ad quoting Jeffrey Immell the CEO General Electric for Eric Reis’s book. Well, Mr. Immell, I would recommend that unless you change structurally, it is likely that your managers have just read a fiction book. It Read More …