thru Adaptive Marketing Practices
Toyota has led us through the turn of the century and beyond establishing “Respect for People” as one of the most important ingredients of the Toyota Production System and Lean Thinking. This has led to establishing a culture of Servant Leadership versus the more traditional command and control type organization. This type of thinking in Read More …
One of the main reasons that I have attached marketing to the Lean methodology is the simple approach that is used and termed “Learn by Doing.” The Toyota Production System is known for Kaizen/PDCA that is explicitly built upon learning-by-doing effects. Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement. Read More …
I have come to believe that in many successful companies there is not a lot of low-hanging fruit left. They simply cannot make efficiency changes that will create significant differences in the market place. Does that mean you should stop? Not at all, that’s part of the dilemma. Your competitors are improving so that means Read More …
Following The Lean Startup Principles of Build, Measure, Learn, I am introducing a MVP version of the Lean Marketing Board Game which surprisingly is not based on the Lean Startup but instead my book the Lean Marketing House. I really don’t teach Build, Measure, Lean and the Pivot, I just stick to the old PDCA Read More …
Service Innovation requires that shift the focus away from the solution and back to the customer. In the podcast, Service Innovation – Rethinking Customer Needs, my guest Lance Bettencourt discusses how to rethink your approach to the customer’s needs: how the customer defines value in a product or service. This is a transcription of the Read More …
Mass Customization is doable with the right design. So many of us think in such broad terms that lead us to believe that mass customization is responding to every customers whim. I think that also hinders us from completely understanding the concepts of co-creation and co-producing. As Joe Pine so eloquently puts it in this Read More …