thru Adaptive Marketing Practices
Overview: The Value Stream Manager is responsible for maximizing return on investment (ROI) through his particular value stream of customer identification, customer value, customer acquisition, customer retention and customer monitoring (Value Stream Mapping Customer Value). He translates this value stream and assigns it in conjunction with the team coordinator to particular teams similar to how Read More …
In researching Service Dominant Logic (S-D Logic), I found the concept not all that new. I found the catalyst for this interest was the publication of an article by Stephen Vargo and Robert Lusch in a 2004 edition of Journal of Marketing entitled “Evolving to a New Dominant Logic for Marketing and later their book,The Read More …
In a previous post, Identifying your Lean sales and marketing teams, I discussed how to choose the objectives and the team structure to match it. After that, you need to identify the team member roles which I describe below. This is part of the SALES PDCA framework that we use before starting the PDCA IMPROVEMENT Read More …
I recently finished the book, This is Service Design Thinking: Basics – Tools – Cases and I found it to be the best reference manual so far on this contemporary approach for service innovation. I thought they did an excellent job of documenting the latest material on the methodology. If I had one complaint, I found Read More …
Released as an eBook, Marketing with PDCA authored by Joseph T. Dager is now available on the Business901 website. Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part Read More …
We talk about asking good questions all the time and few of us receive little if any training in questioning. Recently, I have devoted much of my free time to this subject and my journey brought me to Marilee Adams’ book, Change Your Questions, Change Your Life: 10 Powerful Tools for Life and Work (BK Read More …