Managing Customer Value
Design and Customer Experience, incorporated in Service Design Thinking are not the future but already upon us as the new norm for being successful in business. These principles address the demand side of the equation. Examples being Amazon, Starbucks, Xerox and IBM to name a few high profile companies. As a side note these companies Read More …
The 7 Principles of Universal Design were developed in 1997 by a working group of architects, product designers, engineers and environmental design researchers, led by the late Ronald Mace in the North Carolina State University. An excellent poster is available, The Principles of Universal Design. These principles are even applicable to many marketing activities from Read More …
Using Design Thinking for Growth is a transcription of a the Business901 podcast, Design Thinker exposed as Left Brain Dominant. I am not sure if it was the title or the timing of the podcast (it was released around the 4th of July) but this podcast did not reach the listener-ship that I had thought Read More …
The subject of Design Thinking and Service Design has become more and more prevalent in my thought process recently and many find those words somewhat fuzzy type thinking. But it is really targeted at people that want to become more humanistic in their way of thinking and from my viewpoint their sales and marketing process. Read More …
I had the pleasure of doing a guest blog post on Tim McMahon’s Lean Journey blog and it was titled, Lean Sales and Marketing – Not without a new Toolset!. As the name indicates is discusses how you should look at applying Lean in Sales and Marketing with a little different set of tools, a Read More …
In a recent blog post, It’s not your Grandmother’s Lean anymore! I introduced a few thoughts from Tim Ogilvie, CEO of innovation strategy consultancy Peer Insight new book Designing for Growth: A Design Thinking Toolkit for Managers. I would encourage you to visit that post before listening to the podcast and leave the diagram up Read More …