Managing Customer Value
An excerpt from our podcast: Joe: Did you get a feeling that maybe Lean is not for everyone? Is there a drawback that you can mention without hurting your book sales, of course; Is there something that says your organization is not for Lean or is Lean for everyone? Jacob: That’s interesting. There are definitely Read More …
Marin Andrews is the founder and CEO at Cogent – a software business in Melbourne. Since 2007, Cogent has been an ongoing successful experiment in running an open, values driven business. They use skills in strategy, design and development to help customers build useful products. Cogent is also a place where Marty helps create his Read More …
Alain Patchong is the founder of the TheOneDayExpert and author of a series of books on Standard Work. TheOneDayExpert is built around the simple idea that in today’s highly competitive environment, industry, which has already harvest low-hanging fruits, cannot rely anymore on single-minded or one-size-fits-all tools. TheOneDayExpert leverages 20+ years of industry experience to offer Read More …
I have been reading post after post about print media outlets clos ing and what they need to do about it. It seems like it is never ending and everyone has an opinion. Even Me! So, here I go to voice and give an opinion: Start using direct targeted pieces more. Use ads with codes Read More …
Ben Yoskovitz wrote this and as many startup that I have been talking to lately, I thought I needed to post this. If you read number 3, you will find out that their mostly marketing mistakes. Why? Here’s a sampling of some great startup lessons worth reading about. Your Pitch Sucks. Patrick Lor lays it Read More …