Managing Customer Value
and more like an organism? “Or even better, what if we compared the company with other large, complex human systems, like, for example, the city?” says Dave Gray in his new book, The Connected Company. In the podcast we discuss this type of company and investigate what Dave calls pods. We even take a little Read More …
#ServiceDesign Specialist @sly or more formally Sylvain Cottong has worked extensively at these crossroads and as an early Internet evangelist, he has been advising governments & companies on strategies for the networked society. He lives & works in Luxembourg and Berlin. An excerpt of the podcast can be read at An Economist who practices Service Read More …
..is technology managing them? What about innovation? What about marketing? As organizations continue to get flatter and flatter, we continue to put more and more pressure on the few left in middle management. It’s not just the personnel either. That may be the easy part. Now, we are being faced with everyone becoming customer facing, Read More …
..when applied to Lean Sales and Marketing. We have all heard the saying attributed to John Wanamaker, a department-store magnate in the late 19th century, famously said that half the money he spent on advertising was wasted, but that he didn’t know which half. That theory is substantiated in a blog post, Why Should 50% Read More …
…says games researcher and author Aaron Dignan. In other words, we’re hardwired to enjoy games – they’re addictive, skill-building, and satisfying. So the question is: How can we integrate game concepts into our work lives to help us push ideas forward? In this talk, Dignan walks through the principles of creating a great game and Read More …
Four-star general Stanley McChrystal shares what he learned about leadership over his decades in the military. How can you build a sense of shared purpose among people of many ages and skill sets? By listening and learning — and addressing the possibility of failure. TEDTalks is a daily video podcast of the best talks and Read More …