Managing Customer Value
Most of us familiar with Training Within Industry know that the majority of the training in TWI has been in the area of Job Instruction. When we think about Sales, we immediately think about Job Relations. I think TWI offers a greater opportunity. We spend most of our time training sales and support people to Read More …
I feel like we spend a great deal of time re-naming or re-packing different processes and methodologies. Half of our arguments between these methods do little to improve either process. It is a shame because most have a lot to learn from the other. I can hardly think it will change; we have been doing Read More …
Steve Jobs is interviewed about managing people and the organizational structure at Apple. What most people think is that it is the culture that is difficult to change. However, it is the existing structure that prevents culture change. If we want improvement or dramatic leaps in sales seldom can it be done with existing structure. Read More …
In this TedXTalk, Dan Ariely discusses Self Control. It could serve as a Marketing 101 course for Human Psychology. In fact, I think I learned more from this video than I did my actual Psychology course. Before starting, write done next week’s sales and marketing activities. As you listen, jot down any changes you Read More …
Whether we call it PDCA Lean Startup, Agile or Scrum. author Peter Sims believes this shift from slow, calculated execution to rapid, low-risk iteration has fundamentally changed the way we do business. His book, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries explores how companies are using these ideas to achieve big things. Peter Read More …
New ideas come from networks and forming new networks create new ideas! People often credit their ideas to individual "Eureka!" moments. But Steven Johnson shows how history tells a different story. His fascinating tour takes us from the "liquid networks" of London’s coffee houses to Charles Darwin’s long, slow hunch to today’s high-velocity web. Great Read More …