Managing Customer Value
Alan Moore possesses a unique grasp on the changes that are reshaping our world and an insight and passion on how to transform organizations and businesses to thrive in a world where it’s not business as usual. His latest book, Do Design: Why beauty is key to everything (Do Books) was the topic of our conversation. Read More …
Alan Moore works at the intersection between design, technology and business. Alan possesses a unique grasp on the changes that are reshaping our world and an insight and passion on how to transform organizations and businesses to thrive in a world where it’s not business as usual. His latest book, Do Design: Why beauty is Read More …
Alan Moore is an entrepreneur, author, and speaker. Working at the intersection between design, technology and business, he possesses a unique grasp on the changes that are reshaping our world and an insight and passion on how to transform organizations and businesses to thrive in a world where it’s not business as usual. His latest Read More …
Mark McKergow used this metaphor as a way to engage with other members of teams, organizations, communities, and movements. I read Host: Six New Roles of Engagement from the perspective of a sales and marketing person. I felt it added great lessons about when to and when not to engage with a customer/prospect. Mark’s other book, The Read More …
I am a big advocated of building your funnel from opportunity versus depletion. An excerpt from a previous Business901 blog post: Most marketing funnels concentrate on building linear step by step plans. They think of gathering a large group of prospects and narrowing them down through some type of funnel and toward a prospective customer. I Read More …
And you may want to consider this metaphor from a sales perspective. In the book, Host: Six New Roles of Engagement, author Mark McKergow used this metaphor as a way to engage with other members of teams, organizations, communities, and movements. I read it from the perspective of a sales and marketing person, I felt it added Read More …