thru Adaptive Marketing Practices
Are Quality Function Deployment, Voice of Customer and Kano Models still relevant? In an upcoming podcast with Robin Lawton I asked the question: “You talk about two failures in QFD, which is Quality Function Deployment. They’re determining who the customer is and how to define and separate customer desired outcomes from product functions and features. Read More …
The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post included a brief introduction, short video, workbook page and recommended reading. A complete outline is available at Lean Sales and Marketing BlogShop Would you like this delivered to your inbox? An Read More …
The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at Lean Sales and Marketing BlogShop. Would you like this delivered to your inbox? An Read More …
Language matters to identify who “the customers” really are and uncover what they want. You’ve had years of math training, probably none in linguistics. This clip shows how simple it can be to close the gap in asking the right questions of the right customers and getting clear answers you can act on. For more Read More …
I had a very open discussion with Dean Bliss, a Lean Healthcare Coach for the Iowa Healthcare Collaborative and a board member of the Iowa Lean Consortium, what it takes to create and sustain these before mentioned initiatives. Dean assists healthcare organizations in learning and applying continuous improvement activities and philosophy. He is an original Read More …
John Hunter has been writing about management online since 1995. He has shared ideas on management via his blog, Curious Cat Management Improvement Blog, since 2005 and recently as the new author of the Dr. Deming blog hosted by the W.Edwards Deming Institute. In John’s new book, Management Matters: Building Enterprise Capability, he looks at Read More …