thru Adaptive Marketing Practices
Standard work should be an enabler of innovation, not a hindrance. In an upcoming Business901 podcast with Terri Griffith, we will take a look at a few of these principles and find out why it is so important to access where you are at before venturing into the unknown. In the premier show of Innovators Read More …
When we use money as the premise for value, “What a customer is willing to pay for” makes sense. We certainly pay for the value of a Ferrari. Using this argument, money can be the determining factor of value. However, something about it rubs me wrong and by the way, I am a capitalist at Read More …
Joe Pine: “What you’re doing is that you’re shifting from thinking of them as constraints to thinking of them as resources. When you say that time is an element that costs our customers that’s a constrained view, instead of recognizing that customers have time that they want to spend inside of experiences.” – excerpt from Read More …
Tomorrows podcast guest, Joe Pine introduces the Multiverse in this video and in his new book,Infinite Possibility: Creating Customer Value on the Digital Frontier. Joe Pine seeks to do nothing less than redefine our known universe — a bold goal which manifested itself in The Multiverse, a 3D framework he created. By examining the fields Read More …
In this video, Joe Pine explains the final offering in the Progression of Economic Value, the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Business a Stage by Pine and Gilmore. It is worth Read More …
In this video, Joe Pine explains how The Experience is the Marketing. This is part of the Progression of Economic Value series. This progression is the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Read More …