thru Adaptive Marketing Practices
In this video, Joe Pine introduces the Progression of Economic Value, the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Business a Stage by Pine and Gilmore. It is worth the time to hear Read More …
I am inspired by the next generation. This video says it all. Born in an underserved part of downtown Chicago, Natalie and her five siblings had to survive on her mother’s humble teacher salary, moving from city to city to find work. No stranger to adversity, Natalie was determined to make something great out of Read More …
If you want execution, keep it simple!. From a business stand point, there are many more success stories, that are founded on simple, focused ideas, than complex ones. Lean Sales and Marketing is a very simple concept, it is a learn be doing approach. If you can master this, you will be successful in sales Read More …
The virtual world of the Lean Marketing Lab will open its doors (gateway) on Monday. November 21, 2011. This online community has been created to further the cause of bringing continuous improvement to the sales and marketing community. The foundational work is in Lean but you will find a flavor of Service Design and Design Read More …
Adrian Slywotzky is a consultant and author of several books on economic theory and management. He is best known for his work on profitability and growth, and for pioneering the concept of business design and business model innovation. Slywotzky’s has been a favorite author of mine and his books include Value Migration and The Profit Read More …
This presentation is an overview on how to implement SDCA (Plan – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work of this cycle and an embedded video with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise discussing Standard work in a Read More …