Managing Customer Value
Can we be successful today without being visual? Dan makes a strong case of why we need to be visual and incorporate that into our business philosophy. Dan Roam is the author of the international bestseller, The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures, the most popular visual-thinking business book of Read More …
As we enter into the last quarter of the year, it is a great time to start reflecting on what worked and what did not work during the past year. Most of us have been working diligently every week going through a process of deciding what tactics to continue doing, what to change, what to Read More …
Organizations trying to improve their sales and marketing processes react by investing into their software and automation. They add landing pages, generate content, develop auto-responders, email campaigns. That barely scratches the surface as SEO, Social Media, Video channels, Loyalty Programs, and other well-intended programs are rolled out. They take this material and integrate throughout the Read More …
Andy Noronha conducts research and works with executives from companies seeking to remain competitive in an era of digital disruption. He does this as a director in the Cisco Digitization Office and as a visiting scholar at the Global Center for Digital Business Transformation, and IMD, a Cisco initiative, where he conducts research and works with executives from companies seeking Read More …
Andy Noronha, a director in the Cisco Digitization Office, is this week’s Business901 podcast guest where we talked about his new book, Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors at Their Own Game. Andy works to develop research and insights that will help guide the future of digitization for the company and its customers. Read More …
A director in the Cisco Digitization Office, Andy Noronha works to develop research and insights that will help guide the future of digitization for the company and its customers. He is also a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative, where he conducts research and works with executives from companies seeking to Read More …