thru Adaptive Marketing Practices
Tomorrows podcast guest, Joe Pine introduces the Multiverse in this video and in his new book,Infinite Possibility: Creating Customer Value on the Digital Frontier. Joe Pine seeks to do nothing less than redefine our known universe — a bold goal which manifested itself in The Multiverse, a 3D framework he created. By examining the fields Read More …
I am inspired by the next generation. This video says it all. Born in an underserved part of downtown Chicago, Natalie and her five siblings had to survive on her mother’s humble teacher salary, moving from city to city to find work. No stranger to adversity, Natalie was determined to make something great out of Read More …
This presentation is an overview on how to implement SDCA (Plan – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work of this cycle and an embedded video with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise discussing Standard work in a Read More …
This presentation is an overview on how to implement PDCA (Plan – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work of that cycle and an embedded video with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise discussing the Power of Check Read More …
The Agile Minds Group in Belgium recently held a conference on Lean Software Development. The speakers were a few of my favorite podcast guests such as Jim Benson , David Anderson and Don Reinertsen. Don is always entertaining and has such a way with explaining statistics that he makes himself difficult to argue with. This Read More …
USERS, NOT CUSTOMERS Forrester predicts that by 2012 half of all consumer purchases will either be transacted online or driven by online research and word of mouth. To succeed in the digital marketplace, it’s no longer customers that matter most, but users—anyone who interacts with your company digitally. Keep users happy, and customers follow. The Read More …