Managing Customer Value
This short video is one of an eleven-part series on Lean Marketing. You can watch the entire series in its entirety on YouTube at https://youtu.be/WLzCUThAQ18 or in short, approximately five-minute sections. The videos serve as an introduction in creating a Lean Marketing system. You can’t write and teach Lean Sales and Marketing. It is a Read More …
[arve url=”https://youtu.be/fnfOkrvnu44″ /] This short video is one of an eleven-part series on Lean Marketing. You can watch the entire series in its entirety on YouTube at https://youtu.be/WLzCUThAQ18 or in short, approximately five-minute sections. The videos serve as an introduction in creating a Lean Marketing system. You can’t write and teach Lean Sales and Marketing. Read More …
The process of CAP-Do originated from the work of Yoji Akao in his Hoshin Kanri and QFD work and later reinforced in Brian Joiner‘s work taking my Lean Thinking to a new level. The idea of Turning Reflection into Action (InfoGraphic on Slideshare) allowed me to use Lean as an emergent process. What makes CAP-Do Read More …
This is an A3/Canvas outline I have used for introducing a Service Design project with a Lean umbrella. It depicts the online/offline program that is conducted over 90-days. Typically, I would recommend several more follow up session after the initial period as we take the selected prototype through PDCA and eventually SDCA. A common misinterpretation is the Read More …
Turning Reflection into Action using the Lean Process of CAP-Do The Lean Process of CAP-Do is how I initiate most projects. It creates a path towards capturing standard work, deciding what we what improve on, what we want to explore and not to be forgotten what we want to stop doing. This outline provides an Read More …
A special collection of Business901 podcasts on the subject of Service Design. The collection totals over four hours and the guests are listed in the order of appearance. Marc Stickdorn graduated in Strategic Management and Marketing and worked in various tourism projects throughout Europe. A leading proponent thru the years of Service Design, Marc co-authored Read More …