Managing Customer Value
Part of The Lean Minute Collection on YouTube Don’t think about WHERE you should stick your next ad or send your next newsletter. WHERE is about the communities that you spend your time in. Successful marketers today spent their time in the business that their customers are in. The simplest way to do that is Read More …
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: The Lean Construction Stack I organized this stack on Lean Construction interviews with Gregory Howell, Alan Mossman and others along with a little Project Management. I ended up with 7 publications in the stack at the time of this publication. Stacks Read More …
Would you re-write a book that has sold 35,000 copies in its first year? That is exactly what Gabriel Weinberg, CEO of DuckDuckGo, did with his book,Traction: How Any Startup Can Achieve Explosive Customer Growth. This is an excerpt from next weeks podcast with Gabriel as we help launch the new version of the book next Read More …
Benjamin Taylor is a founder and managing partner at RedQuadrant. He is passionate about systems thinking, customer-led transformation, lean, and generally thinking about better ways to run and lead organisations. He holds a lean six sigma black belt and is accredited to run the power+systems organisation workshop and ‘when cultures meet’ workshop. Benjamin is a visiting Read More …
I challenged this weeks, Business901 podcast guest, Benjamin Taylor of RedQuadrant, to a discussion about standards. Joe: I’ve always professed that standards are what creates the wow in an organization. Because someone knows exactly how far they can go, their limitations, limitations of the company. They know when to step out of the box and Read More …
This weekend, I read the new book The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, from the same group of people that brought you the books, The Effortless Experience. and The Challenger Sale. A short summary of the story is that it addresses the complications of selling to a committee and of course, the Read More …