Managing Customer Value
This is a Part 3 of 3 blog posts on a series of books that Deloitte has sponsored that I think is outstanding. They are a follow-up to the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, This book has been one of my staples in the Read More …
This is a Part 2 of 3 blog posts on a series of books that Deloitte has sponsored that I think is outstanding. They are a follow-up to the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, This book has been one of my staples in the Read More …
This is a Part 1 of 3 blog posts on a series of books that Deloitte has sponsored that I think is outstanding. They are a follow-up to the book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, This book has been one of my staples in the Read More …
Peter Drucker had a catchy statement: “Efficiency is doing things right: effectiveness is doing the right thing.’ If you have enough foresight to know with certainty what the “right thing’ is in advance, then efficiency is a fitting substitution for effectiveness. In the world of Sales and Marketing, however, the correlation between efficiency and effectiveness Read More …
I base my Lean Thinking on 3 principles. Standardization, Improvement, and Exploration. The little “i” of innovation is provided through SDCA and PDCA. Standard Work (SDCA) creates a can-do attitude and frees up time for problem-solving. Applying PDCA, allows you to “see” opportunities for improvement and leverages the resources in your environment. I like to Read More …
I have been pretty vocal in the past about using Value Stream Mapping, Value Stream Mapping should be left on the Shop Floor, and along with a couple other blog posts, Shaping your Customers Vision and Kill the Sales and Marketing Funnel. I think these types of tools lead us down a precarious path when Read More …