Managing Customer Value
It is always funny that until you have purchased a new car, you see so few of them on the street. Afterwards, it seems like every light you pull up to there is one. Even the different makes start looking like your own. Tuesday night, I posted a blog, Is there a Fifth way to Read More …
In our Sales and Marketing efforts we typically try to systemize the process so that we can become effective and efficient in our efforts. We build sales and marketing funnels to accomplish this. In Design, we create customer journey maps and service blueprints to improve the customer experience. Both types of efforts though well intended, Read More …
This is an excerpt from a webinar, that I presented on Lean Service Design. This particular section is on Service Dominant Logic or SD-Logic which was introduced by Robert Lusch and Stephen Vargo in the book, The Service-Dominant Logic of Marketing. Lean viewed through the lens of PDCA as a knowledge creation platform can serve Read More …
Lean Sales and Marketing is just not another extension of Lean into another area of business. if you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and Read More …
In researching Service Dominant Logic (S-D Logic), I found the concept not all that new. I found the catalyst for this interest was the publication of an article by Stephen Vargo and Robert Lusch in a 2004 edition of Journal of Marketing entitled “Evolving to a New Dominant Logic for Marketing and later their book,The Read More …
Logic+Emotion The Marketing Spiral may be replacing “The Marketing Funnel.” To most this is irrelevant. However, if you ever been in one of my seminars you will understand the relevancy to me. Read more, David Armano is brilliant. This thought may be ahead of the curve a little but again it brings up the Read More …