Managing Customer Value
Joe: When I think of coaching, I kind of think of someone that has done that job before, that he knows how to do the job. And I see that in a lot of different areas and so forth. Do we need to make the investment in time and personnel to be able to do Read More …
In an Outcome-Based mapping approach, we do not try to reach out immediately to the beneficiaries or all the people/organizations that may have an interest in our product or service. We reach out to people/organizations that we can influence. This is quite different from the Lean StartupTM approach where we are trying to find product/market Read More …
I asked Kaiser Fung this question in my previous podcast, Interpretations of Data. The short answer to that question was Statistics is not there to eliminate or to cure variability. Variability is something that’s out there that cannot be cured. What statistics does is to create a way for us to measure the degree of Read More …
In a past Business901 Podcast, One Page Project Manager Podcast, with Mick Campbell co-founder and Managing Partner of OPPM International, we discussed the most recent book in the series, The New One-Page Project Manager: Communicate and Manage Any Project With A Single Sheet of Paper. The One-Page Project Manager sets a new standard as an Read More …
I am an advocate of Standard Work. My approach is that it encompasses so much of our time that we should become proficient at it just to ensure we make other things possible. The amount of Standard Work that you have differs from organization to organization and from person to person but we all have Read More …
During the past several years, I have seen more marketing efforts geared towards increasing prospects at the top of the marketing funnel. This has resulted in increase spending, greater efforts in innovation and jumping on the Social Media bandwagon. Few will attribute greater profits or increased revenue to these efforts. My contention is that the Read More …