thru Adaptive Marketing Practices
CAP-Do: What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. CAP-Do is an emergent process. You may know the outcomes that you desire but that Read More …
John Goodman, Vice Chairman of Customer Care Measurement and Consulting (CCMC), has published scores of articles including “Using Service to Grow the Top Line” in the AMA Journal, 8 articles in Quality Progress as well as BrandWeek, the American Banker and Marketing News. Business Week credits John’s research for creation of the GE Answer Center, Read More …
I have this on and off relationship with Meditation, NLP and Yoga through the years. An extension of this is the practice of visualization. Many of us will consider this for sports and have at one time practiced the technique of visualizing our next golf shot from behind the ball. Of course, we can argue Read More …
Does Innovation have to be that tough? Picasso said, “Good artist copy, Great artist steal. What do you think? Austin Kleon’s talk Steal Like an Artist: 10 Things Nobody Told You About Being Creative is a creative manifesto based on 10 things he wish he’d heard when he was starting out. Austin is a writer Read More …
Next week’s podcast is the 2nd part of Where Strategy and Customer Service Meet, Part 1 of 2 with John Goodman, Vice Chairman of Customer Care Measurement and Consulting (CCMC). If you missed the first part, I encourage to listen it was excellent. The 2nd part of podcast we move on to discuss parts of Read More …
In two recent blog posts, CAP-Do supports Outcome Driven Innovation and Lean Sales Process does not Start at Plan or Build, I discussed how companies that apply Lean to Sales and Marketing think incorrectly in terms of PDCA versus CAP-Do. In summary, we need to change to an outcome based approach and for a Lean Read More …