Managing Customer Value
I have been actively engaged the past month and taking my self-study efforts from a new organization, Interaction Design Foundation. At the present time I am participating in two classes, Design Thinking and The Psychology of Online Sales. I have been enjoying and learning from both. I encourage you to read the press release from Read More …
John Goodman, Vice Chairman of Customer Care Measurement and Consulting (CCMC), has published scores of articles including “Using Service to Grow the Top Line” in the AMA Journal, 8 articles in Quality Progress as well as BrandWeek, the American Banker and Marketing News. Business Week credits John’s research for creation of the GE Answer Center, Read More …
Author Julie Dirksen discusses how to use storytelling during the The Learner’s Journey. Julie is the author of Design For How People Learn (Voices That Matter. Related Podcast and Transcription: A Path to Better Learning Joe: How does storytelling take a part in learning? It’s not really in your book as much. You always hear Read More …
I always use a terminology that you need to be playing in the customer’s playground. What I mean by that is that you or your organization need to be participating in the activities where your customers are participating. That point of use or where they are trying to get their job done. I asked Joe Read More …
Kevin Allen spent two decades on the front lines of business development at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe Worldwide and is recognized as one of the advertising industry’s most accomplished growth professionals. I found it fun re-living some of the older terms Related Podcast and Transcription: Hidden Agenda Joe: Read More …
In a past podcast, I asked Doug Lipp a world-renowned speaker and acclaimed expert on Disney and explained in his book Disney U: How Disney University Develops the World’s Most Engaged, Loyal, and Customer-Centric Employees; In your work, you try to pass on the Disney way to others? How tough is that? Doug: It Read More …