The Ultimate Marketing System Explained

A quick video explaining the New Duct tape Marketing System. There is a twist to it. If purchased through me, I will get you a copy of Marketing Plan Pro. All that is required is a scheduling a Free 30-minute marketing consultation with me and I will give you the link.

Manufacturer Marketing Guide powered by Duct Tape Marketing

Manufacturer Marketing Guide has been discontinued and replaced with the Lean Marketing Principles which can be obtained by signing up for our newsletter. It is designed for the Equipment Manufacturer and is based on the principles of Lean. Dager is well versed in these principles selling and marketing within the manufacturing industry for over 30 Read More …

Measuring Marketing Effectiveness

  A Survey of the MAPI Marketing Council Summary “CEOs are growing impatient with marketing. They feel they get accountability for their investments in finance, production, information technology, and even purchasing, but don’t know what their marketing spending is achieving.” Marketing measurement is a little bit of art, and a little bit of science. It Read More …

Best Practice = Marketing Plan Pro + Lean Six Sigma

Best Practice is an idea that asserts that there is a technique , method or process that is more effective at delivering a particular outcome than any other technique, method or process.  I have just completed a series of over 10 blog post showing the correlation between Marketing Plan Pro powered by Duct Tape Marketing Read More …

Real industry data for your marketing plan

A simple add on feature to Marketing Plan Pro that is available to you: Improve your marketing plan with five years of financial statements, key business ratios, and more data for your industry and locality It’s a question we hear all the time. Where can I find the market research data that I need to Read More …

Lean Marketing

What if your marketing was based on these principles: Deliver what the customer really needs or wants? Which marketing creates value and which creates waste? How can you marketing flow with little interruptions? How will your marketing be balanced? What processes will you institute to achieve future state? Now think about this, what is your Read More …