thru Adaptive Marketing Practices
Tight schedule, tough to do, but it may be well worth it. Some real heavyweights Act today and get 25% off the Marketing Intensive Seminar John Jantsch, author of Duct Tape Marketing wants to help you create your marketing plan in person, in the beautiful Sonoma County region of California – Spend two transformative days Read More …
In my previous post on Lean Six Sigma marketing , I had stated Explore, the data to identify a cause and effect relationship between variables., was the 3rd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Remarkable Story and Product or Read More …
In my previous post on Lean Six Sigma marketing , I had stated that it measuring the process and gathering the data that is associated with the problem, was the 2nd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Lead Conversion Read More …
In my previous post on Lean Six Sigma marketing , I had stated that defining the problem or requirements, was the firs t step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Marketing Vision and Ideal Customer coincided with the definition. I Read More …
Laying the ground rules for my upcoming posts, I will use the what I believe is the traditional approach to Lean Six Sigma, the DMEDI process. Skipping over DMAIC and DMADV and I am sure other initials are out there that may be applicable but I like the DMEDI. So what is it: Define the Read More …
Is your marketing/sales department operating at peak efficiency? Probably not. Most managers aren’t willing to make the tough decisions necessary to streamline their organizations. if you want to increase productivity, follow this one-week plan, put together by marketing consultant Al Ries; Monday: Make a list of all your current marketing projects, and arrange the list Read More …