Is your marketing/sales department operating at peak efficiency? Probably not. Most managers aren’t willing to make the tough decisions necessary to streamline their organizations. if you want to increase productivity, follow this one-week plan, put together by marketing consultant Al Ries;
Monday: Make a list of all your current marketing projects, and arrange the list in order of importance. Then, cross off the bottom half the list, and discontinue those campaigns. You’re better off concentrating their efforts on a smaller number of projects, rather than taking a scattershot approach. 
Tuesday; Make a list of all your current employees. Underlying the names of employees you think the reader. Good or excellent work. Space, whoever you don’t underline should be let go. Too many managers hang onto subpar performers. Use salaries to give bonuses or raises to stellar workers.
Wednesday; Evaluate your advertising agency. Are you really happy with? If not, fire, the agency. Rarely do if you see relationships get better over time, says Ries.
Thursday; Make another list of your marketing projects, only this time rank them in order of how effective they are. Then, cross off the bottom half again, and stop those campaigns, you’re better off investing that money in your top 20 in performing campaigns.
Friday; call your department together and explain your strategy. Don’t apologize for any tough decisions, you are forced to make; instead, let people know that you’re doing it for the benefit of the company