Managing Customer Value
The Business901 Blog is hosting an abridged version (7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. A complete outline is available at Lean Sales and Marketing BlogShop An overview of the process: Lean Marketing House Infographic Lean Read More …
Lean is considered by many as a product dominant thinking methodology. Lean was based primarily on the Toyota Production Process, which was an avid follower of Dr. Deming. Lean became more problem/solution orientated and another outgrowth of Dr. Deming, Systems Thinking, moved more to the Peter Senge approach illustrated in The Fifth Discipline. A crude Read More …
Robert Fritz has been around the Dr. Deming world, which we discuss in the latter part of the podcast, since the 1970s. You may even recognize his work as he was an instrumental part of the original Systems Thinking Group with Peter Senge. Peter actually offers a marvelous introduction in the book. Robert Fritz, composer, Read More …
I have been a fan of Larry Rubrich of WCM Associates LLC for a long time admiring his work and enjoying his book, Policy Deployment & Lean Implementation Planning: 10 Step Roadmap to Successful Policy Deployment Using Lean as a System. This book may not make you run out and try to implement policy deployment Read More …
The secret to connecting with consumers in a fragmented, chaotic marketplace, then, lies in how businesses collaborate with customers. WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (McGraw-Hill; January 2011) by Sean Moffitt and Mike Dover builds on a breakthrough, multimillion-dollar marketing research program initiated by Don Tapscott, technology guru and author of Grown Up Read More …
The Mirror Marketing eBook describes an alternative way of looking at your marketing funnel…from your customer’s perspective. Please contact me for a copy.