thru Adaptive Marketing Practices
In a previous post, Identifying your Lean sales and marketing teams, I discussed how to choose the objectives and the team structure to match it. After that, you need to identify the team member roles which I describe below. This is part of the SALES PDCA framework that we use before starting the PDCA IMPROVEMENT Read More …
When I use the SALES PDCA approach in Lean Marketing, I emphasize the use of sales and marketing teams. It is one of the underlying principles that is needed. Sales has operated for so many years based on the idea of the individual salesperson calling on “his” accounts and the organization reinforcing this structure through Read More …
Though this is a well documented Ted Video, I ran across the RSA Animate video version of Ken Robinson’s discussion on education. Funny thing about it was that it really hit a chord when thinking about the typical Sales Cycle or Marketing Funnel. Not the part on Attention Deficit Disorder but when he talks about Read More …
Released as an eBook, Marketing with PDCA authored by Joseph T. Dager is now available on the Business901 website. Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part Read More …
This is a well documented video that was recently posted on the Agile Advice website. It can serve as a refresher or as a starting point on how you should assemble a Lean Sales and Marketing Team. The process that IDEO goes through to innovate a new shopping cart: Could this mantra work on your Read More …
SALES PDCA is the framework I use for the process that takes place in the customer groups. It is nothing more than a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …