What Sales is All About!
This is supposed to be a parody but play it at your next sales meeting and see how many people relate to it!
Tag: sales
Marketing with PDCA Coming Soon!
Marketing with PDCA (Plan-Do-Check-Act) is about using the PDCA process through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision. Targeting what your Customer Values Read More …
Try hitting a Double in your sales
This Ted Video reminds that sometimes we should not be swinging for the fences,. Maybe trying to have people share our product or service will create more opportunities for us. Interesting ideas brought forth by Rachel Botsman. At TEDxSydney, Rachel says we’re “wired to share” — and shows how websites like Zipcar and Swaptree are Read More …
Have you been told to increase sales this year?
Increasing or sometimes just maintaining sales is a major challenge for a company these days. Many companies will receive an edict that we want to increase sales 10% this year. But really how are you going to do that? The mechanics are one thing. Gaining consensus and understanding is a totally different thing and maybe Read More …
Lean Marketing: Sales Quotas lead to Waste
When everyone thinks of Lean they think of Muda or the waste. I am a firm believer that you never directly attack Muda in sales and marketing simply because most people do not know what works and what doesn’t. Lean is not all about Muda. James Womack himself suggested that Lean practioners should think about Read More …
Apply Lean thinking to Sales & Marketing
Corporations can no longer prosper in a system designed for excess demand. The simple fact is that supply exceeds demands in most cases. You must challenge yourself to think about business differently. There are companies that have prospered during these times. Consider Wal-Mart, Toyota, Amazon, and Southwest Airlines. They have advanced where others have simply Read More …