thru Adaptive Marketing Practices
Cellular manufacturing is one of the most powerful lean tools. It will allow for smaller lot production, quality improvements, and shorter lead times and simplifies the implementation of pull. Typical manufacturing systems had the same machines all grouped together and as a result batch type manufacturing was developed. As manufacturers developed cellular systems, they found Read More …
John Holland and Tim Young have just co-authored a book titled Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage. This book contains a detailed explanation of the three phases of the buying cycle popularized by Mike Bosworth in Solution Selling and had been created in Read More …
I am not sure that Lean will ever work within a company unless sales and marketing are on board. In fact, why start with production if we want to look from the customer’s eyes. Would it be tainted if we did not lean sales and marketing first? Have you ever won a large order and Read More …
How do you add value in your marketing? Have you thought about it? To be effective in Content or Educational Marketing you must add value as defined by the customer. I want you to steer away from your first thought, which is more than likely your product or service, but instead think about your marketing Read More …
Affiliate Post of week: IContact When you have a sale, wouldn’t it be great if you could contact your prior customers and let them know about it? How much would that increase your sales? Well, now you can. All you would need to do is put a sign-up form at the point of sale (POS) Read More …
Most of us know the strategic use of the Balance Scorecard. We use it or at least a variation of it, to run our business. If it is good for your business, would it not be something that is simple and straight forward for your customer. A quick overview of the four areas of the Read More …