thru Adaptive Marketing Practices
You pay a significant amount for a sales call, why not reinforce it. If you are making a sales call, maybe even introducing a new line what would you think about this scenario? Day 1: Send an email out asking for an appointment and to introduce a new line of interest. Day 3: Call to Read More …
How do you go about creating sales channels and making them not competitive with each other. It is a pretty tall order in today’s world and one that really takes quite a bit of time so that they and yourself are not competing with each other. The Channel Advantage is a good book to start Read More …
Improve your Sales Process Win more of the Right Customers Lower Your Cost, Boost Your Margins This is what Michael Webb , author of Sales and Marketing the Six Sigma Way, promises on the outside cover of the book. Does he deliver? You betcha! This is one of my top reference books that sits either Read More …
We marketers spend our time discussing target market, ideal client, core message but do we really listen to it! Do we take our own advice? That is the question I see many prospects questioning. We preach(ok, speak), give webinars, and even write books on the subjects. But do we ever not friend someone or hesitate Read More …
A classic study of sales calls made by Dartnell and McGraw Hill produced the following fascinating statistics: 1. 80% of all sales are made only after 5 or more contacts 2. 48% of all salespeople give up after the first contact 3. 25% give up after the 2nd contact 4. 17% give up after the Read More …
Is your marketing/sales department operating at peak efficiency? Probably not. Most managers aren’t willing to make the tough decisions necessary to streamline their organizations. if you want to increase productivity, follow this one-week plan, put together by marketing consultant Al Ries; Monday: Make a list of all your current marketing projects, and arrange the list Read More …