thru Adaptive Marketing Practices
The Best in Market eBook was written in response to what Dr. Eric Reidenbach has experienced in creating and measuring value, the best leading indicator of market share growth. The book is aimed at Quality personnel including Lean and Six Sigma practitioners as well as Marketing professionals. Best in Market details a process for assessing Read More …
Many people believe that to apply Value Stream Marketing using Lean Techniques, it is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a Read More …
Drew Locher was my guest on the Business901 podcast and our conversation centered on applying Lean to the Office and Service sectors. Drew has been working to implement business strategies since 1986 and I am amazed at his ability to distinguish between novel ideas and ones that are just a horse of a different color. Read More …
Most small business owners see information technology as another expense. But what if IT could save your small business money-particularly when it comes to sales and marketing efforts? Research shows the most popular strategies to saving money include: Allowing employees to telecommute (26%). Upgrading server infrastructure with the most energy-efficient technology available (16 %). Using Read More …
From Wikpedia: In product development, the Minimum Viable Product or MVP is a strategy used for fast and quantitative market testing of a product or product feature, popularized by Eric Ries for web applications. A Minimum Viable Product has just those features (and no more) that allows the product to be deployed. The product is Read More …
An overview on applying Lean Six Sigma to the marketing process. Many people question whether you can apply Lean and Six Sigma to the marketing process. I think the question may be: Is your marketing team disciplined enough? Related Posts: The Pull in Lean Marketing Six Sigma Marketing Lessons from Eric Reidenbach