Managing Customer Value
What we find is there are a lot of buzz words Big Data, Net Promoter Score, Chief Customer Officer or Voice of Customer. A lot of those are used as simplistic code words when in fact the entire process is much, much more complicated than that. For instance, in most organizations Voice of Customer is Read More …
We played around today looking for an exercise to use in an upcoming workshop. We wanted something that demonstrated working from you core value proposition and using an incremental growth strategy. I have been influenced by Chris Zook’s work, which is outlined in Repeatability: Build Enduring Businesses for a World of Constant Change and Profit Read More …
If you are successful at implementing Lean, it is simply not Lean. It’s yours. I first studied TQM back in nineteen-eighties which served as my precursor for Lean. Along the way, I was primarily influenced by Six Sigma, Theory of Constraints and Systems Thinking. I always found my roots and practices best associated with Lean. Read More …
Most people want ideas and applications that I would propose before we start working together. I equate that to starting on the right side of the A3 (with the answers in layman terms). So recently I have developed a structure that makes more sense. I leave the customer determine the price and budget for the Read More …
In a recent Blog post What political campaigns can teach business, I discussed how using a similar strategy could be one of the most productive methods of creating immediate business. One of the most important processes of getting anything done is always clarity and keeping your organization updated. Turning strategy into tactics into action requires Read More …
This can serve as an introduction to tomorrow’s Business901 podcast with Christine Moorman. Christine is the co-author of the book (Amazon Link) Strategy from the Outside In: Profiting from Customer Value. As you know from browsing my site, I have a strong belief that Customer Value is not old hat. I think it is a Read More …