thru Adaptive Marketing Practices
Agile Software, Product Development and in the Lean Startup you hear discussion of the Minimum Viable Product or MVP which is a strategy used for fast and quantitative market testing of a product or product feature. More information can be found in a blog post, Developing a Minimum Viable Product. A MVP is not a Read More …
Razi Imam is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams. Razi’s new book Driven: A How-to Strategy for Unlocking Your Greatest Potential is discussed in the podcast and you are introduced to a Read More …
I recently finished the book, This is Service Design Thinking: Basics – Tools – Cases and I found it to be the best reference manual so far on this contemporary approach for service innovation. I thought they did an excellent job of documenting the latest material on the methodology. If I had one complaint, I found Read More …
The Get Clients Now Answer Center is is a great resource that I use on a regular basis. It is included when you purchase my GCN 28-day Coaching Program or you can buy it separately. I have never found a comparable product. New in the Answer Center Here are this month’s new additions to the Read More …
In Lean Marketing, there are three primary roles for the development and management of Lean Sales and Marketing process. It is the Value Stream Manager, the Team and the Team Coordinator. The roles and responsibilities are similar to the three roles used in Scrum which are the Product Owner, the Team and The Scrum Master. Read More …
I am putting a different twist on these programs. All of the webinars will be distributed at the designated time to provide a structured learning concept but they will be yours to keep. I won’t be taking the time off though. In addition to the webinar training, I will be offering the participants the opportunity Read More …