Managing Customer Value
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy?customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models?and how to integrate these Read More …
This is a collection of Business901 Podcast Transcriptions that focus on Traditional Marketing concepts. Or, as we might say without Social Media component. Guest include Malcolm McDonald, Joe Pine, Laura Busche and many others. Traditional Marketing Stacks are a new way to organize your own publications, as well as any other publications that you find Read More …
Today’s businesses are increasingly complex — and traditional pillars of management are obsolete, says Yves Morieux. He says, it falls to individual employees to navigate the rabbit’s warren of interdependencies. In this energetic talk, Morieux offers six rules for “smart simplicity.” (Rule One: Understand what your colleagues actually do.). His book, Six Simple Rules: How Read More …
As many of you know, I am a big fan of Matt Dixon’s work, book, The Challenger Sale: Taking Control of the Customer Conversation. I had the pleasure interviewing Matt and split the interview into 2 parts. Last week, Need Customers, Create an Effortless Experience was about his latest book, The Effortless Experience and the Read More …
In the 1990s, we were led by the process methodologies of Lean, Theory of Constraints and Six Sigma. Better, Faster, Cheaper was the mantra. The goal was to gain a disproportionate advantage by leveraging internal resources to their fullest advantage. Many of us are finding that faster, better, cheaper is not the game changer that Read More …
Wouldn’t it be great to be able to connect all your marketing activities to their impact on sales revenue? Wouldn’t it be great to remove the guess work from putting your marketing plans together? Over the last 20 years, Guy Powell of demand ROMI has done just that in senior level sales & marketing across the Read More …